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Record TV News: Branddi warns about the rise of fake ads this Black Friday
branddi · Published on · Updated on
Alert: false advertisements triple on the internet as Black Friday approaches
During Black Friday, a critical period for commerce, the number of digital scams skyrockets, and we, at Branddi, were invited to share our expertise in an interview with the participation of one of our partners, shown on one of the most prestigious television news programs in Brazil.
Scammers innovate every year, using strategies such as misleading ads, fraudulent landing pages and fake profiles to attack consumers and big brands. Our work identified an alarming volume of threats that directly affect the largest companies in the Brazilian market.
Gustavo Mariotto, CSO at Branddi and specialist in digital shielding, explains:"Criminals attract consumers with irresistible offers on social networks. When they click, they are directed to fake websites identical to the originals, where they end up providing personal and financial data."
He also reinforced the importance of continuous monitoring to protect brands:"It is essential that companies quickly identify and combat fraudulent websites and profiles. Working in partnership with platforms to remove these threats is a priority."
Check out the full article in Jornal da Record
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