Branddi Blog - Brand Protection Insights

Recent articles

• How to appear in AI answers: what decides a citation

  Google says there is no special optimization for AI Overviews. What decides the citation is what third-party sources publish about your brand.

• In-house vs outsourced brand protection: the real maths

  The cost of in-housing brand protection isn't the tool, it's the per-channel operation. See what the spreadsheet forgets and how to decide with a measured pilot.

• Phishing against fintechs: choosing brand protection

  Learn how to scope phishing monitoring and removal support for fintechs, assign responsibilities and assess a pilot using verifiable evidence.

• Competitors advertise on my brand: who should I hire?

  Learn who to hire for brand bidding monitoring, what evidence to request and how to assign responsibilities across media, legal and brand protection.

• From AI Recommendations to Google: The New Brand Bidding Risk

  Discovery is moving to AI, but validation still happens on Google. Learn why defending branded terms and measuring AI Search now belong to one operation.

• Takedown request denied: how to review and follow up

  Review seven points after a takedown denial. Separate stated reasons from hypotheses, choose the next action and document follow-up on the case.

• How to Remove a Fake App from Google Play and the App Store

  Learn how to identify, document, and report a fake app on Google Play or the App Store through the correct channel for each type of violation.

• How to Remove an Instagram Profile Impersonating Your Brand

  Learn how to report an Instagram account impersonating your brand, choose the right Meta channel and track Facebook profiles and Pages separately.

• How to Prove AI Visibility ROI to Executives

  Learn how to connect the AI Visibility Index, Presence Matrix, GA4, CRM, and incremental margin to prove AI Visibility ROI without inflating results.

• How to Measure Traffic from ChatGPT, Gemini, and Perplexity in GA4

  Learn how to identify visits from ChatGPT, Gemini, and Perplexity in GA4, compare platforms, and measure engagement, key events, and attribution limits.

• Is ChatGPT Getting Your Brand Wrong? How to Fix It

  Learn how to investigate incorrect information about your company in ChatGPT, correct public sources, and track whether answers change with evidence.

• Google Ads Trademarks: What They Actually Restrict

  Learn what Google Ads trademark policy restricts, what remains permitted, and how to prepare a complaint without confusing trademarks with brand bidding.

• How to monitor your brand in ChatGPT: a question set

  Monitor your brand in ChatGPT with a fixed question set, a reusable record template and weekly comparisons of mentions, sources and recommendations.

• AI Visibility: how to measure and evaluate a solution

  Compare AI Visibility solutions through coverage, sources, evidence, and history. Learn what to request when assessing how AI answers present your brand.