Branddi Blog - Brand Protection Insights — page 2

Recent articles

• How to find who advertises on your brand name

  Identify ads appearing on searches for your brand. Use an evidence template, check the advertiser and understand the limits of keyword inference.

• What brand bidding is and why it raises your brand CPC

  Brand bidding means buying your brand name as a keyword. See the auction mechanism that raises your CPC, what Google allows and what Brazilian courts ruled.

• How the Amazon Buy Box works and why you lose it

  The Buy Box concentrates sales on the product page. See Amazon's and Mercado Libre's official criteria, and what changes with the 2026 eligibility removal.

• What to do when someone copies your brand online?

  Someone copied your brand? Preserve the evidence, classify the type of copy and use the right intellectual property channel on each platform.

• How to choose a brand protection company: 9 criteria

  Compare coverage, costs, timelines and evidence from brand protection providers. Use a nine-criteria matrix with clearly defined outcome metrics.

• TikTok Shop, YouTube Shop, and ChatGPT Shop: The New Battlefields of Brand Protection in 2026

  TikTok Shop, YouTube Shopping, and ChatGPT Shop have become new sales channels — and new risks. See how to protect your brand in social commerce in 2026.

• 85% of Conversions Come from Branded Terms: Why Protecting Your Brand Terms Is the Most Profitable Decision of 2026

  Branded terms concentrate 85% of conversions in Google Ads. Learn how to protect your brand terms against brand bidding and maximize ROI in 2026.

• Brand Protection, Prizes, and an iPhone 17 up for Grabs

  At Fórum E-Commerce Brasil 2026, Branddi (booth B33) brings a prize wheel, iPhone 17 raffle, and a free brand protection diagnosis.

• Fórum E-Commerce Brasil 2026: Get 15% Off with Branddi's Exclusive Coupon

  Coupon F26BRANDDI: 15% off the Fórum E-Commerce Brasil 2026 ticket (Jul 28-30, Distrito Anhembi). Meet Branddi at the official event booth.

• Branddi at Fórum E-Commerce Brasil 2026: Why We'll Be at the Largest E-Commerce Gathering in the World

  Branddi sponsors Fórum E-Commerce Brasil 2026 (Jul 28-30, booth B33). Brand protection, media efficiency, and fraud combat for scaling operations.

• CPC Inflated by Brand Bidding: How to Protect Your Cost Per Click and Recover Customers in 2026

  Brand CPC rising without explanation? Brand bidding may be the cause. See how to identify, reduce cost per click, and recover stolen traffic in 2026.

• Internet and Social Media Scams: What the New York Bill Changes for Brazilian Brands

  New York bill forces social media to verify advertisers and answer for fraud. See how it impacts Brazilian brands and what to do now.